Marketing Tools

AI visibility and AEO/GEO are moving fast. Honestly, that’s an understatement.  Even for me, someone who’s spent nearly 20 years in digital marketing, content, and SEO, it’s been hard to keep up with all of the new tools, platforms, and strategies popping up. Between keeping up with the work itself and staying on top of […]

You can easily track rankings, clicks, and traffic in traditional SEO, but in AI search environments… not so much. AEO tools like Profound and Peec AI close the gap and provide much-needed insight into your brand’s visibility within AI-generated answers, but they serve different team types and use cases. These tools are not entirely 1:1

It’s no secret that conversational search tools and AI-generative answers have greatly changed the way people discover brands and make buying decisions. But how do you actually know what AI is saying about your brand or business in those environments? That’s something that traditional SEO really can’t answer, and impressions or page rankings don’t provide